In 1882 Fletcher Sutherland launched his business selling hair restorer. He had a potent sales pitch - his seven daughters had magnificent long hair. A picture of Fletcher Sutherland and his daughters is below. However, it wasn't until Henry Baily of Barnum and Baily circus fame married one of his daughters that business really took off. The sisters traveled with Barnum and Bailey's Greatest Show on Earth, demonstrating their extremely long hair (and singing skills) and selling their hair tonic. It was called the Seven Sutherland Sisters Hair Grower.

The Seven Sutherland Sisters Corp. bottled and distributed the Hair Grower from New York City. They soon added a Scalp Cleanser in 1886, a Seven Sutherland Sisters Comb and eight shades of Hair Colorators around 1900.

Fletcher Sutherland died in 1888 and two of his daughters were deceased by 1912. However, that did not stop the sales of the Seven Sutherland Sisters Hair Grower. The remaining 5 daughters and Henry Baily recruited two new "sisters" and continued traveling and selling their products. The tonic was still being advertised in 1930 although by then the business was in steep decline.

In 1886 when Henry Baily registered a trade mark for Seven Sutherland Sisters "hair tonics or washes" the preparation was listed as containing borax, salt, quinine, cantharides, bay rum, gylcerine, rose water, alcohol, and soap. An analysis conducted in 1896 (Pharmaceutical Era Journal) found the hair grower contained 56% water of witch hazel, 44% bay rum, salt, hydrochloric acid, and trace amounts of other salts such as magnesia.