It must be said that most of us
use weasel words and phrases to cover ourselves when writing letters
and reports. The advertising industry uses them all the time. I am
a scientist and sometimes I use them! You will even find weasel words
used by me on this web site when explaining inconclusive points. However,
deceiving web sites for alopecia products often use more than their
fair share of weasel words. There are many weasel words to watch out
for; may, possible, could, might, should, potential, many, if, etc.
and these are incorporated into phrases that have a familiar ring
from web site to web site. Below are a few examples, you will find
many more on quack web sites.
product will work for you IF you follow our instructions
IF the product fails to promote hair regrowth for you the product
sellers can claim you failed to follow their instructions and so
it is your fault that there was no hair regrowth.
We have MANY satisfied customers
How MANY customers exactly? 1, 3, 10? You do not know. A more interesting
question that you need to ask is what percentage of users FAIL to
have any response to the hair growth product.
Our product CAN promote hair regrowth
It CAN promote hair regrowth that does not mean that it WILL promote
YOUR hair growth
MOST of our customers have 25% hair regrowth or more!
In the eyes of the product seller, how many is MOST exactly? The
word MOST provides no specific value that would stand in a court
of law. When the product fails to do anything for you the response
from the product seller will be that unfortunately you are one of
the minority for which their product does not work.
Percentage values can be rather weasely and can hide many sins.
25% of 100,000 (the average number of hairs on a scalp unaffected
by alopecia) is 25,000. regrowth of that many hairs would indeed
be a very good response. But maybe how much 25% really equates to
depends on what baseline has been used to make the calculation.
Maybe the scam artist is refering to just a small area that the
"evaluated". 25% of 100 is 25 - 25 new hairs would not
be such a good result.