may charge a large sum of money for their products. Partly this is
because they know people are desperate enough to pay ridiculous sums
of money in the vague hope of regrowing their hair. However, professional
advertisers know that selling a product at a cheap price can give
it an unfavorable image among potential buyers. More expensive equates
to better quality, better able to do the job, a more prestigious product.
We as buyers are not used to cheap products especially when it comes
to hair and skin products. Cheap immediately suggests to us inadequate
and substandard and we might ask what's the catch? Schemers know this
and pitch their product at a price high enough to convince people
it is a quality product but low enough for most people to take the
risk of buying a product they know nothing about.
Elaborate expensive web sites/advertisements. Some scam web sites
or advertisements are truly a work of art. Some web sites can be
very complex with little actual information, all gloss no substance.
Their slick presentation simply takes your breath away. You are
so impressed that it helps you believe their incredible claims.
These schemers are using professional advertisers tricks to convince
you to buy their product. As part of this they may blind you with
science and big long unexplained words, even make up their own words
One web site that appeared in 1996, and unfortunately is still
running, is a very glossy, well presented scheme selling a certain
compound to treat just about all forms of alopecia. The trickster
has given an in depth explanation of how his product works that
is very detailed and based on his own apparent research into baldness
as a professional chemist. He describes a mechanism of baldness
using his own made up words and phrases. A classic example of pseudo
scientific mumbo jumbo. Reading the comments from people in Usenet
news groups the web site clearly does what it is intended to do.
People do not understand the explanation but they are so impressed
that some have bought the expensive product.